Apps can be developed as an extension of your existing business or used to create new business from scratch. Whether you want to develop an app for your business or build the next Uber, this guide is for anyone who wants to create a mobile app.

More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. Here are the top seven benefits of going down this path sooner rather than later.

As consumer behavior continues to evolve, businesses need to adapt their strategy to be ‘where their customers are’. As a result, companies are moving rapidly toward making mobile apps commonplace as business tools and assets.